Unlocking the Power of AI in Executive Protection

What Executive Protection Professionals Need to Know

The field of security and protection is constantly evolving and one of the latest trends that has the potential to make a significant impact on our work is the emergence of artificial intelligence (AI). Various AI-driven tools are already being used in security settings, such as predictive analytics, facial recognition technology, and biometric identification.

As protectors, we can greatly benefit from AI technologies in terms of identifying and responding to potential threats. However, it is important to take note of the ethical considerations and challenges that come with the use of AI. Keeping ourselves informed and updated on the latest AI developments is crucial for effectively and ethically integrating it into our work.

This week, On the Circuit, we'll delve into the exciting ways AI is transforming executive protection, with real-world examples of how AI-powered tools are being utilized.


Paris is Burning - A night of violent clashes between black-clad anarchists and police led to 441 police officers injured and 475 people arrested.

An American spy on secondment to GCHQ was stabbed by an alleged terrorist. The knifeman lashed out stabbing her in a leisure centre car park, before she managed to stagger out of the vehicle for help.

USB drive explodes in journalist's face. This latest incident sends "an absolutely clear message to silence journalists."

Kim Kardashian West’s former security provider sued for $6.1m. Insurer AIG is suing Protect Security after incident which saw Kardashian West robbed at gunpoint in a Paris apartment.

Tekashi 6ix9ine Brutally Attacked in Florida Gym. Controversial rapper was savagely beaten with injuries so bad he was rushed to a hospital by ambulance. His bodyguard (not present at the time) has challenged attackers to fight.

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From Facial Recognition to Predictive Analytics: How AI is Transforming Executive Protection

using an image recognition system to identify potential threats in real-time, showing a close-up of a security camera feed with a highlighted individual in a crowded airport

Increased efficiency. The adoption of artificial intelligence (AI) in the workplace is becoming more commonplace. As advances are made in this technology, businesses are finding new and innovative ways to use it. AI is being employed to automate tasks, increase efficiency, and make decisions that would otherwise need to be handled manually. As a result, companies can save time and money and get more done in less time.

There are already several companies developing AI-powered tools to assist protectors. One example is Athena Security, which uses AI to detect weapons in real-time, alerting security personnel to potential threats. Another is Dataminr, which uses AI to monitor social media and other sources for potential security incidents.

How it affects you. The field of executive protection and the broader security sphere is one such area seeing large-scale change due to the increasing implementation of AI. This transformation carries both positive and negative implications for security personnel.

Practical use cases. AI is improving the ability to detect and avoid potential threats. AI-driven video analytics are enabling security teams to spot and monitor likely intruders or suspects quickly. Predictive analytics can handle large quantities of data in real-time, anticipating and stopping incidents before they arise.

  • 2013 Boston Marathon bombing. Law enforcement used video footage to identify and track the suspects. AI-powered tools were used to analyze the footage and enhance the images, leading to the identification and eventual capture of the suspects.

AI revolution comes with risks. While AI has the potential to revolutionize executive protection, it also comes with risks. False positives could be generated, where AI algorithms could mistakenly identify an individual or activity as questionable. This could lead to unnecessary interventions and can have an unfavorable effect on the civil liberties and privacy of individuals. Furthermore, AI-powered tools could reinforce biases or discrimination, particularly with regards to facial recognition technology.

Real-world application of AI. Despite these hazards, the advantages of AI in executive protection are huge. AI-powered tools have helped detect and monitor potential health risks in real time, particularly during the COVID-19 pandemic.

Statistics and real-life examples emphasize AI's essential role in executive protection. After the 2017 Las Vegas shooting, AI-based tools were employed to assess video footage and locate possible suspects. In addition, AI-powered facial recognition technology has successfully recognized and apprehended criminals and suspects in numerous situations.

  • Suspected New York City Subway Terrorist. A man who sparked terror by leaving a pair of rice cookers in a NY subway station was identified and apprehended within an hour.

Responsible adoption of AI. Overall, it's fair to say AI is profoundly influencing the field of executive protection. Although some associated risks exist, the potential benefits are enormous and should not be overlooked. As we progress into 2023, we are still early in the adoption curve. As the custodians of our client's safety, we must stay informed and aware of the latest advances in AI technology and how they can be incorporated into the services we provide responsibly and ethically.

Where does AI sit in your protector toolkit?

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Media Safety Advisor Training: Responding to the Demand

Media Safety Advisor Training

A Cosain Media Safety Advisor stands in overwatch

In recent years, the threat to journalists has significantly increased, increasing the demand for well-trained Media Safety Advisors. This is especially true in the wake of the Russian invasion of Ukraine. A career as a Media Safety Advisor offers numerous benefits, including the opportunity to travel the world, experience different environments and cultures, and witness history firsthand.

To become a successful Media Safety Advisor, building on your experience and undertaking specialised training is crucial. Courses like the one developed by Cosain Consultancy during the pandemic in 2021 can provide you with the skills and knowledge necessary to excel in this challenging and fast-paced field.

Assignments as a Media Safety Advisor can vary in duration and complexity, but they all require a constant readiness to move at a moment's notice. If you're considering a career in media safety, here are some top tips from Cosain founder, Ken Perry, to help you succeed:

  1. Keep your knowledge of weapon systems and military hardware up to date, especially in any theater of operations to which you may be deployed.

  2. Be prepared to move at very short notice (breaking news waits for no one!).

  3. Maintain a calm character with a 'can do' attitude.

Read the article for more great advice and tips. Tip #12 may determine your success in the field!

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"This is a fantastic publication. This magazine is included in our (BBA) Corporate membership package. It’s a great read, informative and keeps the team at Pinnacle Risk up to speed and ahead of the industry."

Tracy Webster- Pinnacle Risk Consultancy


What to Make of China's Growing Involvement in Ukraine

Chinese Leader Xi Jinping shakes hands with Russian Leader, Vladimir Putin

Chinese President Xi Jinping met with Russian President Vladimir Putin in Moscow to strengthen economic and political cooperation, position China as a mediator in Ukraine, and deepen the already close relationship between the two countries.

The trip's timing raises questions regarding Beijing and Moscow's expectations for the coming months, most notably regarding Ukraine's likely spring offensive. China believes it could be a credible mediator in the war between Russia and Ukraine, with its 12-point "Peace Plan" intended to position China as a credible mediator and divide the West.


I Will Make You a Better Protector!

That's Elijah Shaw's promise to attendees of the ICON Celebrity & VIP Protection Course currently running in Raleigh, NC. The Icon course has become one of the industry's most revered and respected courses. A reputation that was built on the back of promises like this.

"In 1998 I created an Executive Protection Program with no idea how it would ultimately turn out, or the reception it would get. Here it is 2023, and we once again have students from all over the world coming to attend. I’m both honored and humbled that men & women would entrust me, and my fellow instructors, with their time and resources. I promise to make sure you leave with more than you came with." - E Shaw

Ask questions, get advice, and find industry resources from an active and thriving community of professional, working operators:

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Pre-Incident Indicators Helping us with Prevention with Rick Shaw

How can protectors get 'left of boom'? Is it even their job to collect pre-incident indicators?

This week we are delighted to welcome Rick Shaw, CEO of Awareity to the Circuit Magazine Podcast to ask:

  • Is every Protector a 'Sensor' which should gather pre-event indicator data?

  • Should an EP team incorporate an analyst or should the team leader be that analyst?

  • What does being a 'first preventer' actually mean for an EP operator?

  • How can we interpret and evaluate technology solutions that are designed to aggregate and disseminate mission data?

  • Which parallel case studies in neighbouring security sectors offer valuable insights into executive protection?


ISC West: 28 - 31 March 2023 - Las Vegas, NV

The leading comprehensive & converged security trade event in the U.S. At ISC West, you will have the chance to network and connect with thousands of security & public safety professionals, learn from the dynamic SIA Education@ISC program, plus explore the latest technologies in Access Control, Alarms & Monitoring, and Video Surveillance.


AIG’s Kim Kardashian bodyguard lawsuit is 'classic subrogation scenario'

Takeaways from the Circuit:

This case is a stark reminder of the immense responsibility and potential risks we take on in our industry. Celebrity protection is a high-stakes game; failure can lead to severe consequences.

This is a classic subrogation scenario, with the insurer passing the blame on to the security company, and it highlights the importance of vigilance and thoroughness not only in security measures but also in contract writing. A single oversight could result in financial or reputational disaster.

This case should serve as a wake-up call for professionals and company owners in our field to reassess and improve their security protocols continuously. With big clients comes big responsibility.

Remember, your reputation is on the line, and even the smallest lapse can have far-reaching implications. Stay sharp, stay vigilant, and always be prepared for the unexpected.


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